This paper shares reflections of the organizers of the "Create Hope Mural’ campaign, an arts-based health promotion initiative developed during the early months of the pandemic in Canada. Created through a partnership between Vancouver-based health promotion network Bridge for Health and the Dundas West Open Air Public Art Museum in Toronto, the campaign sought to inspire dialogue on why hope is important for Canadians during these challenging times. Families were invited to submit artwork online that represented the concept of hope, which were subsequently published on the campaign website and social media platforms.

The authors report findings that reveal the importance of decolonizing practices, centering the voices of those impacted by crisis, while being attentive to social and political contexts. These learnings can be adopted by prospective health promoters attempting to use arts-based methods to address social and health inequities.