Culturally & Linguistically Relevant Vaccine PSAs
Aug 19, 2021
Texas Folklife's Hechos, No Miedo | Facts, Not Fear bilingual campaign features heritage arts PSAs by and for Austin's communities of color. Working with a variety of artists and community collaborators to produce public health messaging for communities that have experienced high levels of infection and low vaccine rates during the pandemic, this project seeks to engage community members in conversations that respect community knowledge, embrace lived experience, and help identify and overcome the complex barriers affecting equitable access to the COVID-19 vaccine. The landing page to learn more and access all media and content is available in English and in Spanish.
The messages as of early August 2021 include:
- A Spanish-language message for recent Mexican immigrant populations featuring the Huapango music of Los Trovadores de Raúl Orduña, dancers from Ballet Folklórico Lo Nuestro, and murals by Luis Angulo (known as Uloang) and Carmen Rangel (both originally commissioned by the No Seas Wey campaign). Produced by eight-time Lone Star Emmy winning director, producer, and educator Chelsea Hernandez of Panda Bear Films, who was behind the documentary Building the American Dream. Long (3-minute) and short (1-minute) video and audio-only versions available.
- A mixed English- and Spanish-language message for a younger Latino/a/x audience featuring the Son Jarocho music of Güateque Son and dancers from Ballet Folklórico de Austin. Video work by local videographer Joe Rocha, who has produced nationally aired projects such as “Austin Revealed.” Long (3-minute) and short (1-minute) video and audio-only versions available.
- A Spanish-language message for an older, well established Chicano audience in Central Texas, featuring the Conjunto music of Johnny Degollado (“El Montopolis Kid”) and Jean Jacques ‘J.J.’ Barrera, and a mural by Raúl Valdez. Produced by Gabriela Kane Guardia, with videography by Chris Sibley of Papalote Productions. Long (2-minute, 21-second) and short (46-second) video and audio-only versions available.
- An English-language message for Black and African American audiences directed by Mobley, featuring musician and filmmaker Megz (Magna Carda) and others in a dialog about the vaccine and the Black experience. Jacob Weber served as director of photography and editor, while The George Washington Carver Museum provided the setting. Long (2-minute, 14-second) and short (1-minute) versions are available in both video and audio-only formats.
View each & learn more on the landing page, or watch on YouTube and listen on Soundcloud.
Art Against Racism is a virtual arts exhibition which aims to lift up the tremendous array of creative works made in support of the Black Lives Matter movement. In doing so, project organizers hope that the exhibition will serve as an archive of the national artistic response to this historic moment.
La Raza Youth Leadership Institute hosted an art contest for youth ages 12-19 with the goal of motivating Latinx youth to get vaccinated. Three winners were chosen, and the first place winner's artwork was displayed on buses and in bus stop shelters near a number of schools. A phone number is included with the artwork for youth to call to receive more information about vaccines.
Saint Louis Story Stitchers Artists Collective's Perception Isn't Always Reality engages BIPOC (Black, Indigenous, People of Color) teen and young adult artists to reevaluate messages they may have received about Covid-19 and vaccinations and to reevaluate the sources of the information. Through their own brand of urban storytelling that involves collaborative work in hip hop music and krump dance, spoken word, videography, photography, and podcasting, the artists will produce a challenging body of work for the public to experience on urban canvases such as the sides of city buses and on air waves.
Based in St. Louis, Missouri and incorporated in 2014, the Story Stitchers Artists Collective uses a collaborative model to create social justice art. The mission of Story Stitchers is to document St. Louis through art and word and to promote understanding, civic pride, intergenerational relationships, and literacy. Story Stitchers works to promote a better educated, more peaceful, and caring region through the creation and dissemination of original art.
The product of a collaboration the Potters' Guild of Las Cruces and Mesilla artist Josh Switzer, The Healing Wings project was developed to gave people in Las Cruces who were affected by the Covid-19 pandemic a chance to honor those lost during to COVID-19. Las Cruces community members were invited to paint clay-sculpted wings to hang on a metal tree. The wings gave the community members an artistic outlet to share their griefs or honor loved ones. The project also included a sculpture comprised of metal boxes, where people could write their experiences of grief on a paper and then put it in the box. Once the boxes are full, organizers plan to burn the notes as a symbol of letting go.
The Madisonville Community Studio is an ongoing project co-created by Madisonville residents and Design Impact to explore key questions about the inclusiveness of neighborhood changes. The project is supported by the Kresge Foundation. To improve interracial relationships in Madisonville and increase Black residents’ power, influence, and representation in the neighborhood’s development decisions.
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